Summer Intern Survey
This summer, Stifel welcomed more than 125 interns into our offices and, if you can remember, some of them hijacked a recent Bits … and did a great job! Now we’re turning the spotlight on the 2023 intern class to get a better handle on Gen Z’s preferences and consumer habits. Here are some highlights from our intern survey.
First, we learned that Gen Z values in-person experiences. For example, 54% expressed little interest in attending a virtual Broadway show or concert (don’t blame them!), a work from home option is “not at all important” to 46% of the interns (just give it time …), and half preferred the brick-and-mortar option when shopping for apparel, electronics, and groceries.
Next, don’t give them cash for the team coffee run: 70% “rarely” or “never” use cash for purchases. Instead, 90% used Venmo and 51% used Apple Pay in the past month to exchange money with family and friends.
Additionally, we learned Instagram might be winning the cage match for their social media attention: 44% use Instagram, while only 8% use Twitter.
Thank you, interns, for all of your hard work. Check out the rest the survey highlights!