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Football Is Back!
Football is back, and it just keeps growing.
On the college side, as UCLA and USC anxiously await their pieces of the $7.5 billion Big Ten TV deal, student athletes can finally cash in on their name, image, and likeness (NIL). Nebraska’s De’Coldest Crawford, anyone?
That’s huge, but let’s talk about the real growth. No, not rising NFL beer and ticket prices. Fantasy sports.
Online fantasy games first appeared in the late 1990s, but growth really took off around 2008 due to better free games and smartphone access. Now, 50.4 million Americans play fantasy sports, with 61% saying they watch more live sports because of fantasy.
The NFL has embraced its top spot in the $7 billion market; if you haven’t noticed, updates on key fantasy players now scroll across the bottom of your TV screen during games. Partner NBC Sports plans new fantasy content during broadcasts this year. There’s even a physical sportsbook opening at the Arizona Cardinals stadium.
Whatever it takes to generate more revenue and engage more people.
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