| |
Qualitative Analysis
Qualitative analysis is a research technique that deals with factors that cannot be precisely measured such as employee morale and management expertise. You can gain access to this type of information through news articles, by talking to people who work for the company, or from analysts who have spoken with the companies management directly. If you call up a company and speak to someone in the investor relations department, you might be surprised about what they are willing to tell you about the company. |
